What is SEO?

When you enter a search query in a search engine there is a set of results that are displayed. Users usually click on the top most ones considering them the most relevant.

Search Engine Optimization (SEO) is an online marketing strategy to lead quality traffic to a website and associated pages. It is the art of modifying a website in order to increase its ranking in organic (vs. paid), crawler-based listings of search engines.

Organic SEO is the process by which you optimize your website according to the recommendations of any search engine like Google, Yahoo and Bing, to achieve targeted traffic to the websites without resorting to paid campaigns through third party services.

Search Engine Optimization Australia

Why do I need SEO?

According to latest research around 80% of all online sales begin with a simple search engine query and more over 90% of the online buyers or internet users do not go past the first 3 pages of the search results! If your website is found way back in the search results, there won't be any clicks and no point in having a web presence at all.

There are over 1 billion pages indexed by search engines, and your website can easily be lost.

So, Here's where SEO comes in. By doing SEO not only can you be found among all of them but also drive great traffic and conversions to your website.

SEO Process

What is involved in my SEO Process?

The SEO process starts with a detailed analysis of the website and determining the most relevant keywords that drive maximum converting traffic.

  • On Page Optimization – It is basically optimization of factors that are clearly visible on the Website. They include:

    • Optimizing the content to improve relevancy

    • Adding Title, Meta tags and image optimization for better search visibility.

    • Adding Sitemap, 404 pages and removing dead links(if any)

  • Off Page Optimization – It is concerned with improving a websites link profile, authority and web presences by means of activities that are off site.

What is Google AdWords or Pay Per Click Advertising(PPC)?

AdWords, Google's online advertising program where you can promote your website's products or services on Google and its partner websites. The ads are displayed in the sponsored links section.

Google AdWords lets you set the maximum budget for advertising and pay only if the ads are clicked on. Hence the name Pay Per Click Advertising.

Why AdWords?

AdWords enables businesses to reach potential customers as the ad is displayed to people who are already searching for products or services you offer. AdWords helps you get instant traffic right from the start of the campaign, moreover you get to choose how much you would like to spend and where you ad appears.

AdWords provides your business the assurance of being displayed in the search results, but with little money. New websites and seasonal products can be best benefited from this.

Benefits of Google Adwords

What should I choose, SEO or AdWords?

Adwords is a rapid method in generating your sales and leads. It is quick in providing results and the sales and leads stop as soon as the AdWords campaigns are stopped. But SEO takes long time to provide results, but the results are there to stay once a strong online brand presence is established.

SEO and AdWords are two very different approaches but with their main target being to promote the website and drive sales. But as you can see both these methods complement each other and can be used both together and separately based in your budget, needs and requirements.

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